January 3, 2005

GlaxoSmithKline is an international pharmaceutical company with regional offices in Fort Lauderdale, Florida. Media Lab | Power Images provides creative support as well as print, video and photography services for this client.

The client asked us to create and produce a “Yearbook” to wrap up a highly successful year for them. The project had to be designed, produced and printed in approximately one month.

A creative concept was developed by our designers within a few days and presented to the client. The concept included the size of the piece and the layout as well as suggested paper stocks and bindery. The design was fun yet practical for the tight time frame and the client loved it.

Special design elements included a die cut “bite” and a repeating logo signature. Coil binding was obtained in a custom color to match the printing for that finishing touch.

Production included layout and typesetting for twenty-six pages plus the covers. In addition we color corrected over one hundred fifty digital photos supplied by the client.

Two hundred books were printed and bound all in house. Two hundred CDs were duplicated and labeled in house that contained all the photography used in the printed piece. They were inserted in a clear envelope on the back cover.

This successful piece is a prime example of the versatility and solution mindset of Power Images Marketing Support Center.

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